Personalized Offers

Offers that pay for themselves

Instead of a sale for everyone, an offer for the right people. Personalized Offers targets on real purchases, pays out as spendable balance or a discount, and shows you which sales it caused.

Set rules

Reward
5% back
Audience
21,400 · lapsed 90d
Window
10 Oct – 24 Nov
LiveDraft
New

Bronze Silk Blouse

5% back

Ends 24 Nov

How it works

Automated targeting & the data to back it up

Aster Merrow sets the audience with their segmentation tool.Offers sets the audience

Set rules

Reward
5% back
Audience
21,400 · lapsed 90d
Window
10 Oct – 24 Nov
LiveDraft
New

Bronze Silk Blouse

5% back

Ends 24 Nov

What it does for you

What it does for you

  • Bring your own segments

    Import the lists you already build in your CRM or email tool and aim an offer at exactly those people, or let purchase history pick the audience.

    Offers
  • Let the brands you carry pay for it

    A partner funds the offer, you run it, and both of you see what it did.

    Offers
  • Pay it out as balance, not a coupon code

    The value lands in the customer's balance with your brand, so it spends in your store and nowhere else.

    Rewards
  • Know which sales the offer caused

    Every redemption is matched to the order it was used on. Opens and clicks never were the point.

    Payments
  • Spend only what the offer earns back

    Cap the spend, set the window, and the offer stops when you say.

    Offers
  • Yours and your partners' offers in one place

    In your app, aimed and tracked the same way, no email blast required.

    Offers

Where it grows

Once offers land, attach them to more

Keep the audience it brings in

The balance an offer pays into is the start of a program.

9:41

Powered by Accrue

$30.00$36.50$38.50$41.00$44.00+$6.50+$8.50+$11.00+$14.00
PAY

Drops

Drop 14

Ivory Knit Set$215.00

Offers

Ends 24 Nov

5% backBronze Silk Blouse
HomeShopWalletCartProfile
Load cash+$6.505% on $130.00
Return+$2.005% on $40.00
Gift+$2.505% on $50.00
Purchase+$3.003% on $100.00

Give the best customers first dibs

The segment that redeems is the segment that gets the early entry.

Limited

Drop 144h 12m 08s

Online & in-store

Ivory Knit Set$215.00
Paid with Balance
2,140/2,880

Registered vs in stockL short by 280

XS120/400
S640/800
M800/1,000
L1,180/900
XL140/500

See why it worked

The same purchase data that aimed the offer reads the result.

Chat with your data

CONTEXTChain‑wide · last 8 weeks

Who drove drop-week spend?

Repeat buyers with 2+ drop entries — 63% of drop‑week spend from 18% of customers.loyalty_transactions

Drop-week spend$3,184,000+94% vs prior week
Repeat share63%of drop-week spend
Customers12,04018% of active wallets

Weekly spendDrop week

Who drove it

  1. Repeat buyers, 2+ drops63%
  2. Wallet-funded first41%
Ask me anything about Aster Merrow…

See an offer go from aimed to redeemed.

A segment built from real purchases, a partner-funded offer landing in the app, and the redemption matched back to the order.